DreamWorks Animation's animated "Madagascar" sequel had been No. 1 for two weekends and added $20.2 million to raise its domestic total to $157.6 million.
"Brave" is the 13th-straight Pixar release to open at No. 1 since "Toy Story" launched Hollywood's age of computer animation in 1995.
"Their track record is just unbelievable," said Paul Dergarabedian, analyst for box-office tracker Hollywood.com. "The Pixar brand just carries so much weight with the audience, it doesn't matter almost what the story is about if it has the Pixar name."
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