The company said it sees its “Fifty” merchandise push as the first step in building “a worldwide brand” for the saucy franchise, which is also being developed as a film series.
While no specific products have been announced, Mickler will meet potential licensees at upcoming trade shows, like Las Vegas' Licensing Expo and London's Brand Licensing Europe.
James’ book series tells the story of a college coed who’s introduced to the world of kinky S&M by a mysterious billionaire, Christian Grey.
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Thu Jun 14, 2012 4:30 pm