The issue persisted until just three days before the May 18 IPO, when the company filed more disclosures saying the mobile trend of usage outpacing advertising revenue would continue this quarter.
“Facebook was warned more than once that it needs to ’fess up more about the effects from the mobile shift,” Hamadeh said.
Regulators also pushed Facebook to provide more numbers, especially for its core ad business, such as how many ads it serves up and the average price per ad — numbers that were never disclosed in IPO documents.
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